Privacy Policy

At The Gym Revolution, we understand that your focus belongs on your training, not on data complexities. Just as our 7FT Olympic Bars are engineered for maximum load and balance, our data practices are built for absolute security, transparency, and respect. This Privacy Policy details how we collect, use, and protect your personal information when you use our website, thegymrevolutions.com.

1. Who We Are & Our Ethos

Gym Equipment Sales (trading as The Gym Revolution) is a professional equipment supplier based in London, UK. We serve a global community of dedicated strength athletes, professional trainers, and home gym builders. Your trust is the most important weight we lift, and we apply the same rigorous standards to protecting your data as we do to forging our cast iron plates.

Data Controller: Gym Equipment Sales, 29 Charing Cross Rd, London, GB EC5M 7HC.
Email: [email protected]

2. Information We Collect

To provide our streamlined service, we collect information necessary for transactions, support, and improvement of your experience.

• Identity & Contact Data: Name, billing/shipping address, email address, telephone number.
• Financial & Transaction Data: Payment card details (processed securely via our gateways, never stored by us), order history, purchase amounts. All transactions are processed in GBP (£).
• Technical & Usage Data: IP address, browser type and version, time zone, operating system, device information, and how you navigate our site (pages viewed, access times).
• Marketing & Communications Data: Your preferences in receiving marketing from us.

3. How We Use Your Information

We use your data with the precision and purpose of a crafted barbell—only for defined, essential functions:

• To Process & Fulfil Your Order: To authorise payment, prepare your equipment in our London warehouse, arrange shipping, and provide order confirmations and tracking.
• To Communicate With You: To provide customer support, respond to inquiries at [email protected], and send essential service updates.
• To Secure Our Services: To monitor and prevent fraudulent transactions, in line with our security ethos.
• To Improve Our Website: To analyse site performance and user behaviour to enhance functionality and the customer journey.
• Marketing (with your consent): To send information about new products (like BPU/WPC Approved equipment or new Bumper Plates) or offers, if you have opted in. You can opt-out anytime.

4. Legal Basis for Processing (GDPR Compliance)

For our customers in the UK and European Economic Area (EEA), we process your personal data on the following legal bases:

• Performance of a Contract: Processing necessary to fulfil your order and deliver your equipment.
• Legitimate Interests: Processing necessary for our legitimate business interests (e.g., fraud prevention, website security and administration, improving our services), provided your interests and fundamental rights do not override those interests.
• Consent: Where you have given clear consent for us to process your data for a specific purpose (e.g., marketing emails).
• Legal Obligation: To comply with legal or regulatory requirements.

5. Data Sharing & International Transfers

We treat your data with the utmost diligence. We only share it with trusted third parties under strict conditions:

• Payment Processors: We partner with leading, PCI-DSS compliant payment gateways (e.g., for Visa, MasterCard, JCB, PayPal) to securely process your payment. Your full card details are never stored on our servers.
• Shipping & Logistics Partners: To deliver your equipment globally (excluding a small number of remote regions), we share necessary delivery details (name, address, phone) with courier services.
• Service Providers: Trusted IT, analytics, and customer support providers who assist our operations, under binding contractual agreements to protect your data.
• Legal Requirements: We may disclose information if required by law or to protect our rights, property, or safety.

As a UK-based company shipping globally, your data is primarily processed within the UK/EEA. Any transfers outside these areas are protected by appropriate safeguards (e.g., Standard Contractual Clauses).

6. Data Security & Storage

Your financial data is safe with us. We apply industry-leading security measures:

• Industry-Standard Encryption: All sensitive data transmitted is encrypted using advanced SSL/TLS technology.
• Secure Infrastructure: Our website and databases are protected by firewalls and security monitoring.
• Access Controls: Access to personal data is restricted to authorised personnel who need it to perform their duties.
• Data Retention: We retain personal data only as long as necessary to fulfil the purposes we collected it for, including for legal, accounting, or reporting requirements. Order information is typically retained for 7 years for tax and warranty purposes.

7. Your Rights & Choices

You have rights regarding your personal data. To exercise them, contact us at [email protected].

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Erasure (‘Right to be Forgotten’): Request deletion of your data, where applicable.
• Restriction & Objection: Request restriction or object to certain processing.
• Data Portability: Request transfer of your data to another service provider.
• Withdraw Consent: Withdraw marketing consent at any time by clicking ‘unsubscribe’ in emails or contacting us.
• Complaint: Lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local supervisory authority.

8. Cookies & Tracking Technologies

Our site uses cookies and similar technologies to ensure proper functionality, analyse site performance, and personalise your experience.

• Essential Cookies: Necessary for the website to function (e.g., shopping cart, secure checkout).
• Analytical/Performance Cookies: Help us understand how visitors interact with our site (e.g., pages visited). This data is aggregated and anonymous.
• Marketing Cookies: Used to track visitors across websites to display relevant ads. We only use these with your explicit consent.

You can manage your cookie preferences via your browser settings. Disabling essential cookies may affect site functionality.

9. Changes to This Policy

We may update this policy to reflect changes in our practices or legal obligations. The latest version will always be posted on this page with an updated effective date.